Kingsway Management Services Ltd - Paul Hayes
Mentor: Kevin Dorrian
Paul Hayes and his son Andrew have run Kingsway Management Services since 2003 and following a visit from the Mid & East Lothian Chamber of Commerce they learnt about the Business Mentoring programme. Paul said “I realised that this was something that was going to help me and my company.” He was matched with Kevin Dorrian who has 25 years of PR and Marketing experience and felt that he had “Experience and an ability to take an overview of where a company is” and so offered his services to the Business Mentoring team at the Edinburgh Chamber of Commerce.
Kingsway Management Service specialises in quality control standards and accreditation. Paul explained “I was specifically looking for help with marketing and Kevin was an excellent Match with marketing experience,” Kevin expanded that “Paul had a product he has great confidence in, but he needed to realise that it was a very niche market. I listened to their aims and suggested that they use media which would not cost them, for example a Twitter campaign and Linkedin to target potential business. I also helped them develop press and news stories – an area they had not considered before. Paul and Andrew were very easy to work with and soon understood how to maximise their voice and opportunities within the media and make informed decisions.”
Paul explained that Kevin had “Helped us put a Marketing and Business Plan together and put forward some articles. He was very helpful and effective. From it we have had more publicity, have exhibited and published an article which has brought us a new lead although it has not converted to more business it is going in that direction, we have no cognitive output result/numbers but everything is very favourable.” Kevin agreed that they became “More focussed on their potential. This and their ability to produce excellent reports and systems has settled them and they are a good business and are going in the right direction.”
Both parties agreed that the Business Mentoring was a very good process that worked really well, Kevin went on to say that “I think it is excellent and I want to continue as long as they want me, it is a valuable service which needs to be widely known.” Paul concurred: “I would definitely recommend it”.
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